#1Million4OCD Fundraising Toolkit

Now that you have signed up to be part 1 Million Steps 4 OCD Walk and have set a fundraising goal let’s make sure you meet it (or better yetxceed it!) We have a number of tips and tools below to help you on your way including ways to use social media to maximize your fundraisingfforts sample letters andmails you can send and tips for raising that first $100.

But first thank you for taking on this challenge It is thanks to advocates supporters and donors like you that the IOCDF is able to continue in its mission to help all individuals with OCD and related disorders to live full and productive lives.

What you’ll find in this toolkit:

  • Key Tips for Fundraising
  • Ten Ways to Raise $100
  • Facebook Tips
  • Twitter Tips
  • Email and Letter Templates

Key Tips for Fundraising

Set a Fundraising and Walking Goal! Once you’ve registered for the walk (go here if you still need to sign up) you will have instant access to powerful fundraising tools including your personal fundraising webpage to make your fundraising campaign a success Then make sure you set a goal — both for how much $ you plan to raise and how many steps you plan to take Remember you’re raising money for a cause you care about Push yourself to raise more than youver thought you could.

Make It Personal People will donate because YOU are asking them to Simple as that Be sure to update your personal fundraising webpage with your story and why you are supporting the IOCDF Share your passion with your friends family co-workers and other potential donors It’s a critical part of your fundraising success.
Use Our Online Fundraising Tools By officially registering online you will have access to your own personal fundraising webpage and sample letters as well as templates for how you can mostffectively spread the news about the walk via your social media networks such as Twitter Facebook Instagramtc.
Sendmails and mail personal letters Use a combination ofmails and personal letters for your donation requests Your fundraising page allows you tomail your donors and will return instant results but sending a good old-fashioned hand-written note to certain donors shows a personal touch.
Follow Up It’s very common for people to put things off We all live busy lives A little reminder never hurts anyone Don’t hesitate to follow-up with a phone call or remindermail People want to support you they just need to be asked.
Remember Your Inspiration There’s a reason why you’re supporting the IOCDF Make sure to bring that samenergy to your fundraisingfforts The more personal you can make it the better!

Ten ways to raise $100

Make the first pledge yourself Consider donating $10 $20 or $50 or more to get the ball rolling.
Ask your “significant other” for $10.
Ask your boss for $10.
Ask a friend for $10.
Ask a co-worker for $10.
Ask a neighbor for $10.
Ask a relative for $10.
Ask your fellow book-club members sports team members workout buddy or other acquaintances for $10.
Double your donation! Ask yourmployer about a matching gift It’s as simple as filling out a form from yourmployer and sending it to the IOCDF.
Ask someone who has previously asked you to support their cause to consider donation $10 now to your cause.


Change your profile picture to the IOCDF Walk Badge (at right or download here).
Add a link to your FirstGiving fundraising webpage to EVERY message you post about the walk so that your friends canasily access your page to donate or register to walk and don’t forget to include the #1million4OCD hashtag in your posts.
When somebody sponsors you thank him or her publicly by writing on their Facebook wall and/or “tagging” them in a thank you message posted on your own wall This not only lets that donor know how grateful you are for their kind donation but also inspires others to donate!
Have fun and make it personal Telling a story and posting pictures is a great way to get your friends to support your Walk.
If you have walk teammates on Facebook or Twitter post comments that help create some healthy competition See who can be the top fundraiser on your walk team!

Here are somexamples of status updates you could post to your wall:

I’mxcited to be walking to raise awareness about OCD something that is particularly close to my heart I am raising money for the International OCD Foundation to help support treatment research and other resources for those affected by OCD You can support myfforts by donating $5 here #1million4OCD

I’m participating in the 1 Million 4 OCD Awareness Walk in on June 7 2014  This incrediblevent raises critical funds to help people living with OCD their family and friends Please support me with a donation Visit and click Donate Thank you! #1million4OCD


I’m participating in the 1 Million 4 OCD Awareness Walk in Sacramento May 10 2014  This incrediblevent raises critical funds to help people living with OCD their family and friends Please support me with a donation Visit and click Donate Thank you! #1million4OCD

Thank you post – after receiving donations:

Thanks toveryone who has made a donation to #1Million4OCD Walk on my behalf I am sincerely thankful for your support You can check my fundraising progress on my Personal Fundraising Page at .

Progress to fundraising goal post:

My fundraising goal for the #1Million4OCD Walk is $X,XXX I’m just about XX% there Ifach of my Facebook friends donates just $XX I’ll reach my goal! Will you help me? Donate at (my fundraising page) and click Donate Thank you!

Fundraising Goal Hit!

Thanks toveryone who helped me reach my fundraising goal for the upcoming 1 Million Steps 4 OCD Walk Take a look at my fundraising progress so far If you haven’t had a chance to donate yet there’s still time Thank you! #1million4OCD

Follow up post – One week before the Race:

The 1 Million Steps 4 OCD Awareness Walk is less than a week away! I’m trying to raise $X,XXX by Saturday To those who have already donated thank you If you haven’t had a chance to donate but you’ve been meaning to there’s still time Visit and click Donate Thank you! #1million4OCD

Sample Team Post:

I just registered as Team Captain for [TEAM NAME] in this year’s 1 Million Steps 4 OCD Walk in Boston/Sacramento on June 7 2014/May 10 2014  I’m invitingveryone to join my team I promise that all will have a good time! Visit and click Join #1million4OCD

Thank you message in the week after the Race:

A heartfelt thanks toveryone who supported me in last weekend’s #1Million4OCD Walk I am sincerely honored by your generosity Together we are making progress in the finding the cause andffective treatments for OCD as well as raising awareness.


Change your profile picture to the IOCDF Walk Badge (at right or download here).
Be sure to use our walk hashtag whenever you tweet about the walk or your fundraisingfforts The hashtag is #1Million4OCD And don’t forget to include a link to your personal FirstGiving fundraising page!
Use Twitter to update your followers on your walk progress Forxample if you are participating in the virtual walk and are walking 1 milevery day letveryone know how many steps you have taken towards your goal.
You can also help us raise awareness about OCD by tweeting facts about the disorder along with a link your fundraising page and the #1million4OCD hashtag.

Some sample tweets:

I just walked another 5,000 steps for OCD Awareness! Only 10,000 to go towards my goal #1million4OCD

I am one of the 1 in 100 Americans living with OCD Did you know over 3 million adults in the US have OCD? Help me raise awareness by donating today #1million4OCD

Did you know it can take 14–17 years from onset of OCD symptoms to getffective OCD treatment? I’m walking to change that #1million4OCD

Email and Letter Template — Reach out to your personal contacts:

Send a letter ormail to your family members and friends to request a donation Here is a letter template that you can use to get started:

Dear _______,

I’m writing to ask for your support for a very special cause—I just signed up to participate in the 1 Million Steps 4 OCD Awareness Walk.

(You can use the general paragraph below or you can personalize this and talk about your ownxperiences with OCD and why this cause is so important to you)

Many people believe that obsessive compulsive disorder or OCD is just a personality quirk It is possible thatven you may have thought OCD was just about hand-washing or being neat In reality it is a debilitating disorder causing severe anxiety that for many can interfere significantly with day-to-day functioning About 1 in 100 Americans has OCD yet people with OCD and other disorders are often afraid or ashamed to ask for help In fact some studies have shown that only 1 in 3 individuals with OCD will tell their medical provider about their OCD symptoms.

The International OCD Foundation is the world’s leading donor-supported foundation with the mission to help people with OCD to live full and productive lives The Foundation’s aim is to increase access toffective treatmentnd the stigma associated with mental health issues and foster a community for those affected by OCD and the professionals who treat them.

I’m asking you to help support my walkfforts by making a donation Your tax-deductible gift will help make a difference in the lives of so many people I plan to raise at least $_______ to support the IOCDF.

I know I can do this with your support! Would you please consider making a donation? Visit my fundraising web page at (link here) to learn more and make a contribution You can also mail a donation using the address below Checks should be made payable to the International OCD Foundation.

Thank you in advance for your time and generosity.


Your Name

PS Want to double your donation? Find out if yourmployer has a matching gift program.

Learn more about the International OCD Foundation at www.iocdf.org and www.iocdf.org/walk

#1million4OCD Fundraising ToolkitNow that you have signed up to be part of 1 Million+ Steps 4 OCD Awareness and have set a fundraising goal let’s make sure you meet it (or better yetxceed it ) We have a number